Helix's Blog

Play Doh Car

Cakehead Loves Evil — Wed, 30 Mar 2011 17:03:38 +0000

See the Play Doh car we made for Mischief PR in the Daily Mail

Attack the Block

Cakehead Loves Evil — Thu, 03 Mar 2011 13:17:37 +0000

We built all of the sets for British feature film, Attack the Block, due for release in the UK very soon… Alien monsters hatch out of a meteor which lands in south London, they go to war with the youth in a near by tower block, the hoodies defend their turf and end up being the heroes of the story. It was directed by Joe Cornish & designed by Marcus Rowland.

More images coming very soon but quick link above to see the trailer…

Vauxhall Car Walk

Cakehead Loves Evil — Sun, 20 Feb 2011 15:10:54 +0000

A stunt for London Fashion Week – client was Mischief, end client was Vauxhall. We set up 2 guerilla catwalks / shoots, 1st outside St Paul’s, and outside The London Eye. See coverage of our work on this project in event magazine.

Click to view slideshow.

Nintendo for Cake Media

Cakehead Loves Evil — Mon, 31 Jan 2011 10:16:37 +0000

We were drafted in by long term client Cake Media to to design and build the set and stage for the widely anticipated launch of the Nintendo 3DS in Amsterdam. 25 kilometers of timber, 100000 sq m of carpet and 2 kilometers of fabric were used to build an entire town including a Pet Shop, Photo Shop, Cinema, Dojo, Café, Bar, a two storey house and 500 sq m of park, all done and dusted in 10 days flat!

Giant iPhones

Cakehead Loves Evil — Wed, 22 Dec 2010 14:25:05 +0000

Our client: Mischief PR

End client: Crystal Dynamics.

Location: St Pancras international.

Project description: 56 iPads displayed within a giant iphone 4 model displaying an image from the game, we also ran a trailer on each unit. The job promoted an app which allows consumers to play Tomb Raider on both iPad and iPhone. As part of the promotion 5 iPads were given away in a random draw competition.

A Lanson Christmas Tree

Cakehead Loves Evil — Tue, 14 Dec 2010 10:16:51 +0000

We kicked off the Christmas Spirit by creating this amazing champagne Christmas Tree for Lanson:

M.I.A on Jools Holland

Cakehead Loves Evil — Sat, 06 Nov 2010 18:18:55 +0000

Well it has been a busy week with 2 trucks loaded with bespoke exhibition stands built at our workshop heading to the Crowne Plaza Hotel in Geneva next week for an exhibition. Our work is nothing is not varied. We also built a sign for MIA’s performance on Jools Holland live (with The Specials as her backing band).

Our work on video

Cakehead Loves Evil — Sat, 06 Nov 2010 08:21:49 +0000

The Eat Your Heart Out press night video showing the design of the shop (and yes cages!!!) Helix both designed and project managed:

Cake Gimp Cage

tamathelix — Wed, 03 Nov 2010 16:09:03 +0000

We recently worked with Idea Generation creating the set for Eat Your Heart Out (the World’s first 18+ cake shop) in the basement of Maiden, 188 Shoreditch High Street.

The creative director, Miss Cakehead, asked for a “serial killers garage” look and that’s exactly what they got of course (the cage was our own touch)! The EYHO team was so busy up to the launch we were just handed the project brief, budget and told to make it happen in a day. Which of course we did!

Contact Emma Thomas at Idea Generation for project references.

We’re Best Design & Build Contractor!

tamathelix — Mon, 26 Jul 2010 11:08:35 +0000

At the culmination of a very busy period Helix has won the ‘Best Design & Build Contractor’ Award at the Exhibition News Awards 2010, held at Lancaster Gate, London on 7^th May, for its creative partnership work on the EDF Energy stand at the Ideal Home Show 2009 with Cake.

This is the highlight of a busy year for Helix – who have designed and built a range of solutions around the world in those twelve months.

EDF Energy was looking for more inspiring content and a way to really engage with their visitors. They needed to showcase renewable energy producing equipment and new environmentally friendly products, as well as linking to their sponsorship of the whole show.

Working under the creative direction of Clive Little, Cake’s Global Events Director, Helix developed several innovations which brought these concepts to life. “This was part of an ongoing partnership between the two companies,” says Brian Dowling MD of Helix. “We are always pleased to be working with Clive and with Cake, they bring some very interesting and challenging projects to us, they have an inspired team and it’s always very stimulating to work with them.”

The eye-catching design which the team developed demonstrated the volume of CO2 produced, and also communicated how much CO2 could be saved. Helix also created three large tree sculptures on which visitors could attach ‘pledges’ written on specially printed ‘ECO Money’ – visitors to produced origami flowers and creatures from the pledges to decorate the trees.

Other exciting projects completed by Helix in 2009 included the development, design and construction of Ice Age 3 attraction at Chessington World of Adventures – which included a very short lead time for Helix to both design and build the experience.

Helix also undertook the task of realising ‘The World’s Biggest Bed Jump’, for Mischief and IHG, in four global locations on the same day – London, Paris, New York and Shanghai. This included structural development, design, project management and site delivery in each city.

Helix continues to provide design, construction and project management services to its broad range of clients from its offices and workshops in south-east London – currently completing film scenery work, a number of exhibitions and the development of new experiential briefs.

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Project contacts:

Tamasin Rhymes – Helix 3D

tam@helix3d.co,uk

Tel: 020 8855 6888 Web: http://www.helix3d.co.uk

Clive Little – Cake Group Ltd

Tel: +44 (0) 207 307 3100 Web: http://www.cakegroup.com/

About Helix

Helix, based in London, specialises in designing and making one-off, three-dimensional creations for the film, TV, exhibition, experiential marketing, events and retail industries. Their combination of creative flair, technical know-how and industrial capacity, help their clients stay at the cutting edge of their industries in an increasingly competitive marketplace.

Helix 3d’s stand for EDF at the Ideal Home Show 2009

EDF stand at Ideal Home Exhibition 2009